Maybe not everyone knows, but for Obamacare to work the government needs as many to sign on to the programme, especially the young ones. They have been somewhat reluctant to do so, and even if they were interested, it's been pretty dang hard to accomplish that feat. So step in team-Obama with 'pajama boy', an ad attempting to appeal to the young 'uns.
A photo that was posted on Twitter, and has subsequently become the laughing stock of social media and the media itself, you see a nerdy, metro-sexual model wearing a onesie, hot chocolate in hand, encouraging people to wear their jammies, drink some hot chocolate and "talk about getting health insurance."
Even MSNBC ridiculed it.