The line will likely prove good news for D&G’s 2016 revenue as well. According to a report by Thomson Reuters, Muslim shoppers spent $266 billion on clothing and footwear in 2013 and are expected to spend $484 billion by 2019.
According to a piece published by Fortune in July, Muslim women spent $266 billion US globally on clothing and footwear in 2013 alone – a figure that is expected to almost double by 2019.The outfits are actually quite chic, and the prices probably exorbitant.
Another report cited by Forbes shows that in the Middle East specifically, sales of personal luxury goods hit $8.7 billion US in 2015, up from $6.8 billion US in 2014.
"Women from wealthy oil states have long expressed their flair for fashion with pricey handbags and shoes, visible when worn with an abaya and hijab," writes Clare O'Connor in the Forbes piece. "Many of these women are already consumers of designer apparel, often wearing brands including Dolce & Gabbana head-to-toe underneath their modest abayas, viewable in the privacy of their homes or among other women."
But isn't the whole purpose of Muslim modesty NOT to stand out?
As for dolce & Gabbana, dhimmis or after the Arab big bucks?