Although toilet paper and tissues account for only 5 percent of the U.S. paper industry, to environmentalists 5 percent is more than they can bear. I suppose they'd be happiest if we used corn cobs or newspapers to do our business, but they'll settle for recycled toilet paper instead, it seems. So they've been lobbying manufacturers to go green and make their t.p. more environmentally friendly by using recycled materials. Apparently Green peace has been doing their bit to put pressure on the paper industry:
Last month, Greenpeace announced an agreement that it said would change this industry from the inside. The environmental group had spent 4 1/2 years attacking Kimberly-Clark, the makers of Kleenex and Cottonelle toilet paper, for getting wood from old-growth forests in Canada. But the group said it is calling off the "Kleercut" campaign: Kimberly-Clark had agreed to make its practices greener. By 2011, the company said, 40 percent of the fiber in all its tissue products will come from recycled paper or sustainable forests.
One manufacturer of recycled t.p., Marcal, is trying to convince people that strength is better than soft.
Don't get me wrong, although I don't buy into the global warming hysteria, I think recycling is extremely important, and trashing our earth is a crime, but anyone who wants to do away with soft toilet paper needs to experience a bout of dysentery or know what it feels like to have IBS (Irritable Bowel Syndrome) or any of the Inflammatory Bowel Diseases before they decide to nix plush toilet paper. I think they would sing a very different tune.
"Strength of toilet paper is more important, for obvious reasons," said Spring, the chief executive, guiding a golf cart among the machinery that whizzes up vast stacks of old paper, whips it into a slurry, and dries it into rolls of toilet paper big enough for King Kong. He said his final product is as strong as any of the big-name brands. "If the paper breaks during your use of toilet paper, obviously, that's very, very important."