Thursday, May 16, 2013

Video Campaign Targets Abercrombie & Fitch's No Uncool Or Fat People Policy

Abercrombie & Fitch CEO- 68-year-old Mike Jeffries - is one strange dude.

Over the years he has angered many with his desire to outfit only the thin, cool and beautiful.

...a  2006 Salon interview in which Jeffries candidly allowed that "we go after the attractive all-American kid" and that "a lot of people don't belong in our clothes."
And it's not just beauty that he has a "thing" about, it's also youth.

In 2010, the retailer was sued by a corporate jet pilot who claimed he was fired for being too old. And last year an interesting tidbit from that suit hit the press: An airline manual describing the CEO's curious standards for his flight crew. The press grabbed hold of the sordid details, including the fact that the flight attendants were required to be young men in Abercrombie jeans, boxer briefs and wearing a spritz of Abercrombie-brand cologne.
Ironic- for an old man who obviously needs to invest in a better plastic surgeon.

In response to Jeffrie's exclusive and exclusionary business practices, Greg Karber has put together the video below: a campaign to donate Abercrombie &Fitch clothing to homeless people.

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